A big part of the success of a logo is who designs it. Let’s go through the 5 main reasons why investing in a professional logo design is the best for you. 01. THE RIGHT FIRST IMPRESSION The one graphic from a branding that appears everywhere is the logo. From business cards, to thank you notes and of course website, it’s right there for everyone to see. If it doesn’t… Read More »Reasons You Should Invest In A Professional Logo Business
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to… Read More »Branding, Identity & Logo Design Explained
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
The golden ratio is total nonsense in design. Here’s why. In the world of art, architecture, and design, the golden ratio has earned a tremendous reputation. Greats like Le Corbusier and Salvador Dalí have used the number in their work. The Parthenon, the Pyramids at Giza, the paintings of Michelangelo, the Mona Lisa, even the Apple logo are all said to incorporate it. It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend,… Read More »The Golden Ratio: Design’s Biggest Myth
I am a huge fan of social media, even in its current–somewhat chaotic–form. It has allowed people like myself to build a career and a community around their writing. Honestly, many writers I know would not be where they are without social media. But what I’m not a fan of is seeing the same terrible stock photos that people slap on their social posts. I’m not going to lie, I… Read More »5 Essential Social Media Graphic Design Tips